
Practical, effective solutions to energize
Your Team • Your Organization • Your Fundraising
Services
Your Team
I'm here to be your go-to partner and coach, helping you tackle fundraising goals and challenges. With nearly 30 years in the nonprofit world, I've seen it all! Using the best practices and lessons I've picked up along the way, I can help you sort through the tricky stuff, spot opportunities, and set you up for success!
Counsel & Coaching
Professional development/ resources recommendations
Your Fundraising
I will partner with you to create solid plans and smart strategies that boost fundraising and set you up for long-term sustainable and scalable growth.
Supercharging individual and major gifts
Prospect pool development/analysis and cultivation planning
Database evaluation/analysis
Campaign development, design, and execution
Your Organization
Feeling like there aren’t enough hours in the day? I have your back! Whether you need temporary team support, help managing your portfolio, or a hand with short-term research and writing projects, I’m here to help you get it all done.
Capacity support, including Interim or Fractional
Trainings
Development assessments/audits
Development Strategic Planning

"When a flower doesn't bloom, you fix the environment in which it grows, not the flower."
- Alexander den Heijer
Speaking
Jaye has dedicated nearly 30 years to making a profound impact through fundraising across a diverse range of causes, including education, the arts, civil rights, advocacy, food security, and accessibility. As the Founder & Principal of Flourishing LLC, Jaye has established herself as a leader and innovator in the field of fundraising and philanthropy.
Jaye excels in development strategy and major gifts. Her talent for connecting with donors has driven significant changes for many organizations and communities.
Jaye has established a career dedicated to fostering positive change, continuously empowering individuals to collaborate with her in the pursuit of opportunities for all and broad participation.
To discuss a specific speaking opportunity, availability and fees please schedule a meeting with Jaye.
Topics Include:
1. Building Sustainable Donor Relationships: Strategies for Long-Term Success
The importance of cultivating and maintaining strong relationships with donors for sustainable fundraising success.
2. The Role of Data in Modern Fundraising: Leveraging Analytics for Better Outcomes
How data analytics and insights can enhance fundraising strategies, improve donor targeting, and drive better outcomes.
3. Donor-Centric Fundraising: Putting Donors at the Heart of Your Strategy
The importance of creating donor-centric experiences and personalized engagement strategies to increase donor satisfaction and retention.
4. Storytelling for Impact: Crafting Compelling Narratives to Inspire Giving
The power of storytelling in fundraising and how to craft compelling narratives that resonate with donors and inspire them to give.
5. Effective Board Engagement in Fundraising: Harnessing Board Members' Influence
Share strategies for engaging board members in fundraising efforts and leveraging their networks and influence to secure major gifts.
6. Navigating the Ethical Challenges in Fundraising: Maintaining Integrity and Trust
Address the ethical challenges that fundraisers may face and provide guidance on maintaining integrity and trust in donor relationships.
7. The Intersection of Corporate Social Responsibility and Philanthropy
How partnerships between corporations and nonprofits can drive positive social impact and create win-win scenarios.
8. How to Become a Certified Fundraising Executive (CFRE)
How to join the global network of 8,200+ fundraising professionals across 29 countries/territories through earning a CFRE, the only globally recognized, accredited credential for fundraising professionals.
About
JAYE LOPEZ VAN SOEST, CFRE
Founder & Principal | Flourishing, LLC
Jaye is a seasoned fundraiser and development professional with nearly 30 years of experience in the nonprofit sector.
Throughout her career, Jaye has focused on identifying and securing resources for institutions helping vulnerable and underrepresented communities. She has expertise in Individual & Major Gifts, Team Development, Donor Cultivation & Stewardship, and Development Strategy.
Jaye has worked as a frontline fundraiser and leader with the American Foundation for the Blind, Gateways Music Festival, Fair Food Network, Public Justice, UDC Law, and the American Constitution Society.
Jaye is a past president of the Association of Fundraising Professionals Washington, DC Chapter (AFP DC) and served on the board of directors for the Association of Fundraising Professionals (AFP Global). She served as co-chair of the Bridge to Integrated Marketing & Fundraising Conference in 2011 and 2021. She is a current member of the AFP Washington DC, the Association of Nonprofit Specialists, and is a Founder’s Circle member of Women of Color in Fundraising and Philanthropy.
A native Angeleno, Jaye graduated from the University of Southern California. She earned her initial Certified Fund Raising Executive (CFRE) certification in 2010. In addition to being a die-hard Los Angeles Dodgers fan, Jaye enjoys reading, hiking and binge-watching cozy mysteries.
Contact
Let’s chat and find out how we can collaborate! Book a spot on the calendar, submit the contact form, or simply email us directly.
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